Paste a blog post, a newsletter issue or a page you already rank for. The AI condenses it into a narrated vertical short with captions. You never open an editor to get one.
Works best on your own posts and any public page. Paywalled or login-only pages will not import — paste the text instead.
What teams are repurposing
Every one starts from something they had already written.
Blog post → Short
One post you already published, cut down to sixty seconds.
Newsletter clips
Every issue you send becomes a week of vertical video.
SEO page → social
Move the pages that rank onto the feeds that convert.
Fill the calendar
A back catalogue of posts is a month of scheduled shorts.
Founder essays
Long-form thinking, condensed without losing the argument.
No camera needed
Narration and captions over a clean loop. You never film.
Anything you have already published
A back catalogue is a content calendar you have already paid for.
How-to guides
The steps, in order, in the time it takes to scroll past.
Case studies
The result up front, the method underneath.
Listicles
Five points from the post, one line each.
Opinion pieces
Lead with the take, keep the reasoning.
Product updates
What shipped and who it is for, without the changelog tone.
Back catalogue
Posts from two years ago, working again this week.
Research summaries
A dense report, reduced to the part people repeat.
Docs and help pages
Support answers your audience can watch instead of read.
