Submagic turns footage you shot into something that looks finished. GhostShorts produces the video when there is no footage. These are less like rivals and more like different departments.
That is an odd thing for a comparison page to say, so here is the reasoning. Submagic is a finishing tool. You bring a clip you filmed and it adds the captions, the B-roll, the hook title and the brand styling. It is the best-known captions product in short form and it earned that.
GhostShorts starts a step earlier and never involves a camera. There is no upload, because the video does not exist yet. You write or generate a script and the finished vertical file comes out.
The only people genuinely choosing between these two are people deciding whether to be on camera at all.
 | Submagic | |
|---|---|---|
| Free tier | ✗ | 3 videos, watermarked |
| Starter plan, billed monthly | $19.99 | $19 |
| Videos per month on Starter | Credit-based | 15 |
| Needs footage you filmed | ✗ | ✓ |
| Word-synced animated captions | ✓ | ✓ |
| Stock B-roll insertion | ✗ | ✓ |
| AI hook titles | ✗ | Pro and above |
| Brand kit | ✗ | Pro and above |
| Generates the video itself, from a script | ✓ | ✗ |
| Reddit story, fake texts, split screen | ✓ | ✗ |
| AI narration | 47 voices, 9 languages | ✗ |
Three watermarked videos free, then $19 a month against our $19.99. Both the free plan and the dollar go their way, and we would rather print that than round it in our favour.
Stock B-roll, AI hook titles, brand kits and a caption workflow refined by specialists. If your video already exists and just needs to look finished, that focus shows.
No filming, no upload, no footage. The video is generated from a script with AI narration across 47 voices and 9 languages. Submagic has no equivalent because it is not trying to.
A Reddit post read over gameplay, a fake text argument, a split screen, a quiz pack. Named layouts for channels where nobody ever appears on screen.
Checked on 9 September 2026against Submagic's published plans and independent reviews. Both products meter AI features with credits, so the headline price is only half the story on either side. Model your own monthly volume against both before committing, and tell us if anything here is out of date.
We are here to help you with any questions you may have. If you don't find what you need, please contact us at [email protected]
Then there is nothing to caption. Start from a script instead.
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